BrainStorm: List C -Marc Newson, Ron arad

Marc Newson(1963-)

Ron Arad (1951-)

I have chosen these two designers, Marc Newson and Ron arad from List C. Both designers did lots of design for different industry such as industrial, exhibition, etc etc. Sharing the same design disiplin, we can see there is similiarity between their design, organic forms are pretty much applied into most of the design. As to differentiate their designs, Marc Newson incorporates a design style known as biomorphism to his various designs. This style uses smooth flowing lines, translucency, transparency and the absence of sharp edges to create a beautiful and ergonomic design. which in other word will be funkily futuristic, but technically rigorous approach to design. In the other hand ron arad 's style, he tries to avoids any final interpretation of his work, which makes his works hardly tell apart, this also helps him not to kill his creativity for production needs.